Bad Habits opened in Barcelona in 2017. Its creation was motivated by the obsession of its founder, Georgina Escoda, searching for new fashion brands and discovering new concepts that would truly surprise her, the need to find all trends in just one place.
Said in his own words: “Finally I thought, Why not creating everything what I was insatiably looking for? Why not gathering all those ideas that I liked? I had a dream that was to have my ideal dressing room each season, everything that I would like to have in my own wardrobe. And believe me… I did so!”.
"I never buy thinking about trends or what my customers might like,... when I buy or produce some garment, I think of everything I would like to have in my own dressing room."
Our stores transmit freshness, good vibes and also the luxury of the garments through the visual of the product, enhancing its beauty. The store is the ideal environment for our client to select and try the best combinations to get their best look, Bad Habits is the meeting place for all those women who are looking for design, quality and perfect advice to manage a successful look.
Bad Habits currently has two physical stores in the two best areas of Barcelona and Madrid.
The engine, the spirit and the essence of Bad Habits is Georgina Escoda, born in Badalona.
She is passionate about the world of fashion, believing that a good pairs of shoes, a pair of jeans, a blazer and a stunning accessory, make the difference. She loves good taste, order and sense of humor, breaks with established rules and stereotypes, runs away from bad impoliteness, indecisive people and, as she says, "from normality itself".
Georgina has spent her entire professional career linked to the fashion’s world.
During the last 15 years, she has been connected to a big Spanish multinational company, opening and managing five franchises of her own. It was then when she developed her own business plan.
Knowing fashion business, together with her instinct and her ability to influence were the ingredients for the preparation and birth of Bad Habits.
“I could not find in a single boutique all my favourite brands, a place where I can find all the necessary to wear from head to toes. A lot of my friends asked me about my style and wanted me to help them with their outfits, so I finally considered establishing a kind of Georgina´s closet where people could visit and buy, where they could find luxury items at reasonable prices, wonderful shoes without spending a fortune, handbags that will lift your look up thanks to its coolness, amazing rings and necklaces that will show a great personality”.
BAD HABITS is a brand that reflects a lifestyle, a way of thinking, being and living. It inspires women to feel free, to live with no prejudices and not to care about what the others may think.
The brand BAD HABITS highlights the naughty attitude, the restlessness, it runs away from the tasteless and has the witty sense of humour that its founder likes so much.
“Bad Habits is for girls with messy hair and thirsty minds”.
Our customers profile is a woman with a professional career and economically independent, very self-assured, with a naughty touch and completely careless about what people might say. She is sexy but not excessively, she searches for the balance between masculinity and femininity.